Soft or firm, upright or reclined—when it comes to comfort, everyone's unique. With a variety of cushion types and sit profiles to show off, Interior Define asked us to create a series of videos for their Comfort Guide, a visual guide to all the great custom options I/D has to offer. Below are some examples of how we helped show off how comfy these sofas are, not only for humans, but our four-legged friends.
For this project, we worked as I/D's partner to develop, shoot, and produce about a dozen short video clips, GIFs, and boomerangs to show a range of products. Above you can see the homepage's Hero Video.