Shapeless Shape

Project Credits

CLIENT: Experience Institute

PRODUCED BY: SIDEKICK VIDEO

MUSIC: "Orchards" BY Our Many Stars

Project Description

The Shapeless Shape is a seemingly simple story about a world of shapes where circles, squares, and rectangles go to school to learn what they can become.

But there is one shape — a shapeless shape — that just doesn’t fit.

This is the story of the Shapeless Shape’s journey, and a struggle we all experience from childhood to adulthood: the challenge of finding a place where our talents, uniqueness, and creativity can shine. The illustrations are brought to life through colorful, wooden pieces and the entire book is designed for adults & kids of any age or gender to see themselves in the story.

We worked with the team at Experience Institute bring this beautiful idea into the world via kickstarter. Written by Victor Saad, found of Ei, and David Kelley, founder of IDEO and Stanford's d.school, the book features art by Spanish artist Edu Vea (NosE).

The project was successfully funded within 48 hours of launch and was quickly featured as a "Project We Love" by Kickstarter's curators. We think it's pretty great too. To pick up your copy of the book, head over to their website, theshapelessshape.com